Working Under Pressure

Typically in our line of work, the time frame after a client hiring us to complete a TV commercial runs 30-45 days from conceptualizing, pre-production, post-production, and final approval. Not so with our recent Rutter’s Chicken Pot Pie commercial. Rutter’s has been a great “long term” client of ours, and we have a solid working relationship with them. When they first contacted us about promoting their “home style” chicken pot pie, we had 2 weeks from that first phone call to upload the final approved spot for airing. Our “marketing department” (we don’t have one-it’s just Derek, Dylan, Brian, Jason, & Dave) pitched several ideas to them. The following day they selected one of our “stories,” and we moved into high gear. Pre-production in this case, i.e. script writing, story boarding, finding locations, hiring actors & support crew (gaffer, sound man, make-up artist), and renting a “senior” scooter, was accomplished in a day. In all honesty though, Derek hired his grandmother and son to act in the spot, and he was also in it. George Winchell is our “go to” guy when it comes to high end lighting, and Dave Cornman, our project manager, has his own pro sound gear. The shoot was scheduled 8 days after script approval, and the final approved spot was uploaded 3 business days later. The whole point to this is that there really wasn’t any pressure at all. We had two weeks from concept to completion. Everyone knew when the deadline was, and we made it happen. No big deal. We do it all the time and we love it!

Grandma brings home the #chickenpotpie !!! @ruttersfs

A photo posted by aidemmedia (@aidemmedia) on

Vote For Your Favorite !!! 2016 aideM Media Video Awards !!!

We are pleased to announce the nominees for our 2016 aideM Media Video Awards !!!!
(SCROLL DOWN TO VOTE)

We have 3 categories : Best Commercial, Best Website Video, and Best Non-Profit Video. Please “like” and “share” the videos on Facebook to support your favorite !!! The winners will be announced at our Video Award Ceremony on June 9, 2016. Click HERE for tickets .
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BEST COMMERCIAL :

OSS Health Urgent Care

Martin Foot & Ankle

Design Elements TV

Cherry Hill Orchards

Brent L Miller Jewelers & Goldsmiths


Lancaster Plumbing and Heating

Lebo Skincare

M2 Dentistry for Teens & Children

Roomates Wall Decals

Rutter’s Farm Stores

Spacht Snyder Funeral Home – Lititz

BEST WEBSITE VIDEO

The High Companies

Alexander Family Restaurant


Conestoga Buildings

Drums Etc

Gerben Law

Hanover Hospital

Lancaster County Convention Center

Mid Atlantic Industrial Equipment

The United States Hot Air Balloon Team

Val-Co

BEST NON PROFIT ORGANIZATION

Lancaster City Alliance

American Heart Association

American Cancer Society

Facebook Video Upload Tips

FACEBOOK VIDEO UPLOAD TIPS

If you would have come to me in the past – and asked me about putting video on your Facebook page – I would have recommended that you uploaded your video to YouTube, and embedded that video into one of your Facebook posts – and that would have been it. Nowadays things have changed a bit with uploading video to Facebook. There are new algorithms, patterns and practices to make sure your video gets the most views, likes, comments and shares on Facebook ! Here are some simple tips to get started :

1. Upload videos to Facebook. -Facebook videos get better traction than YouTube links.

2. Don’t copy and paste from YouTube. -Use Facebook directly.

3. Catch user’s attention. – The videos automatically play when a user scrolls past. -Big opening .

4. Draw them in with text after an exciting first few seconds to get their attention and interest. -Without audio, text will be needed to draw people in.  

If you would like more video tips – or to stay tuned for our results of video marketing on Facebook and YouTube – check out our YouTube channel at http://www.youtube.com/aidemmediasolutions ! Thanks ! Derek Lau

2015 aideM Media Video Awards !!!!

Yes- you heard right !!! We are having an award ceremony to celebrate and reward our partners that gave us the opportunity to make awesome videos last year ! For the past 5 years we have had our “Blue Tiger Ball” at our old studio – and this year we wanted to switch it up a bit and do something new. We will be hosting our event on 3/12/15 from 9am-11am at Penn Cinema (Lititz) . We will have light refreshments provided by Commonwealth on Queen. In addition to getting together to celebrate great videos – we will also have some AWESOME prizes for the winning videos ! Even if you have not been nominated – there are some seats left Please RSVP by noon Monday3/9 . Here is the link to signup for the event : http://www.eventbrite.com/e/aidem-media-video-awards-customer-appreciation-tickets-15724955766 Here are the video categories and nominees : To “vote” or “like” the videos – go to www.facebook.com/aidemmedia/videos – look for the PLAYLISTS – to see the :30 commercials and Web Videos SELECT ” SHOW MORE ” Here is the link where you can find the categorized playlists :  https://www.facebook.com/aidemmedia/videos aidem screen cap 2 Best :30 Commercial

Hanover Hospital – Express Care

Rutter’s – Big Game Surprise

Amish Village – Family Fun

BIA – You Already Know us

OAL – Sports Medicine

OSS – Little Champion

Greenfield Puppies

Filling’s – Experience

Lancaster Archery Supply

Martin Foot & Ankle

Weaver Memorials – 175th Anniversary

GK Elite – The Best

Brent L Miller Jewelers Moving Sale

Best Web Video

Amish Country Gazebos – Accessories

NeverWet – Flowrider

NeverWet – Drill Instructor

HAAN – Halloween

BIA Lancaster

Spec Fab – Get to Know Spec Fab

Turf Teq

Country Lane Gazebos – about us

DETV – Web Promo

Hershey Farm – POV from a child at HF

Lancaster Archery Supply – :90 web video with testimonials

RKL – Uncommon. Unstoppable. Unlimited

SOAR – Women’s Conference Promo

Margarita Mixoff at El Serrano – Promo for Herradura Tequila

Best Corporate Video

Day & Zimmermann – Why Not Zero

ReadCo Kurimoto – Continuous Mixing

Best Educational Video

  Brubacher Excavating – Orientation

Oakwood Controls Target System

Rick Grey Bowtie Video

Best Non-Profit Video LEI United Way

American Heart Association – Go Red For Women

American Heart Association – Anna’s Story

Lancaster Theological Soc

I Love LCDS

Yes. There will be trophies……AND OVER $5,000.00 worth of prizes !!!! Here’s the skinny…. CONTEST RULES There are 2 judges (Tom Baldrige from the Lancaster Chamber, and Sarah Long from Discover Lancaster) who will be judging the videos with a score of 1-3 on several categories like story/script, lighting, audio, editing as well as some others. There is ALSO A POPULAR VOTE ONLINE at our FACEBOOK PAGE ( VIDEO SECTION) – you will see playlists for the categories of these videos. Each like counts as a point – the “likes”/points will be added together with the judges scores to determine the winner of each category. The GRAND PRIZE will be the video with the most “popular vote” (number of “likes” plus judges score) . Here are the prizes for our winning nominees : Popular Vote/Grand Prize : Credit for 1 full day video shoot with aideM Media including 2 man crew and any equipment we own to shoot your next video. Best :30 Commercial Winner : 1 month Facebook Video Advertising Campaign with Lead Generator Runner Up : 1 month YouTube Instream Advertising Campaign Best Web Video : Winner : 1 month Facebook Video Advertising Campaign with Lead Generator Runner Up : 1 month YouTube Instream Advertising Campaign Best Educational Video : Winner : 1 month Facebook Video Advertising Campaign with Lead Generator Runner Up : 1 month YouTube Instream Advertising Campaign Best Corporate Video : Winner : 1 month Facebook Video Advertising Campaign with Lead Generator Runner Up : 1 month YouTube Instream Advertising Campaign Best Non-Profit Video : Winner : 1 month Facebook Video Advertising Campaign with Lead Generator Runner Up : 1 month YouTube Instream Advertising Campaign We are really looking forward to celebrating with our partners in 2014 ! We hope to see you at Penn Cinema ! Here is the link again to the invite :  http://www.eventbrite.com/e/aidem-media-video-awards-customer-appreciation-tickets-15724955766

Pete’s Picks: Top 5 War Films

by
Peter Ferguson Swarr

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1. The Thin Red Line
It’s been said that any war film inevitably ends up making warfare look exciting, but Terrence Malick’s poetic, elliptical examination of the Guadalcanal campaign makes it look more like a spiritual crisis than a thrill ride. Released the same year as ‘Saving Private Ryan,’ Malick’s Altman-esque tale floats between characters and brushes up against big ideas with all of the visceral intensity of a cloud crossing paths with the sun, coating the sporadic action scenes with navel-gazing voice-overs and frequently cutting away to the flora and fauna surrounding the invading humans like a defiled paradise. Anyone looking for another ‘Rambo’ flick will be sorely disappointed, but for artistic, contemplative portraits of combat, this one’s hard to beat.

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2. Paths of Glory
‘Full Metal Jacket’ may be the quotable one, but Stanley Kubrick’s other, less popular war film cuts deeper with its unflinching examination of corruption and scapegoating in WWI. Though it contains several well-executed battle scenes, Kirk Douglas provides the real fireworks as a Colonel trying desperately to defend soldiers court martialed for cowardice after his inhumane superiors order a suicide attack on an unreachable enemy position. Douglas’ hard-as-nails performance, as well as the core theme of innocents paying for their superior’s arrogant power plays, lends the film a timeless quality, so much so that producer David Simon cited it as an inspiration for ‘The Wire’ nearly 50 years after it premiered.

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3. Saving Private Ryan
The big one. Like ‘Schindler’s List,’ it’s become more than a movie and become something of a sacred rite of cultural passage. As a work of art though, its battle scenes stand as the most harrowing ever committed to celluloid and its performances capture the simple humanity of ordinary men caught up in the madness and chaos of war. Though no war film can truly embody the experience of war, this one may just embody the war film genre with its mix of shamelessly-uplifting humanism and gritty, no-holds-barred realism.

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4. Enemy at the Gates
An unfortunate side effect of getting most of your WWII history lessons from Hollywood is that you fail to realize its true scope. To put it more bluntly, you probably see America as the loner cop with flawless aim and everyone else as the reluctant partner who exists to provide covering fire and maybe quip a one-liner once in a while. Thankfully, this European-American movie about a sniper fighting in the Battle of Stalingrad boasts Hollywood-caliber production values and an all-star cast that includes Jude Law, Joseph Fiennes, Rachel Weisz, Bob Hoskins and Ed Harris. Though the love triangle story may feel clichéd, the epic battle scenes and tense sniper duels will have even the most jaded xenophobe rooting for the Russian.

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5. Inglorious Basterds
Where most WWII films at least put up a façade of somberness, Quentin Tarantino’s rollicking shoot-em-up treats the largest conflict in human history like a nihilistic playground ripe for explosions, verbal acrobatics and humor as black as a well-polished jackboot. Beneath the crowd-pleasing action however, Tarantino slyly inverts or skews nearly every trope that’s become ingrained in the war film genre, from the ‘Helpless Jew’ to the ‘Nazi Brute’ to the ‘Honorable American GI.’ By the time the unhinged, realism-obliterating ending rolls around, he’s managed to both mercilessly pillory and completely re-conceptualize what might just be the quintessential American genre outside of the Western. To some, it might look like sacrilege, but for plenty of cinephiles, it felt like a mighty liberation after years of a ‘Band of Brothers’-inspired aversion to irony.

HBO Go to go solo

by
Peter Ferguson Swarr

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Recently, HBO made millions of cash-strapped ‘Game of Thrones’ fans’ dreams come true and announced that, yes, next year you’ll finally be able to subscribe to its streaming service, HBO Go, without shelling out for a cable package that includes Outdoor Channel, IndiePlex and Showtime Extreme. Of course, many of those same cash-strapped fans will no doubt just continue to download ‘GoT’ off torrent sites (it stands as the most pirated show in internet history), but even so, the message to programmers remains clear: if you want people to watch your shows, put them online.

Of course, this is likely news to no one except maybe the Cable Powers-That-Be. Amazon, Hulu and Netflix already hold large stakes in the still-emerging streaming market and last year cable lost 166,000 subscribers according to ‘The Atlantic,’ marking the first annual decline ever. As far as portentous omens go, this one looks fairly biblical and makes the fact that 80% of Americans have an internet connection in their home look like a godsend. Indeed, HBO chief executive Richard Plepler admitted that broadening their audience base played a large role in their decision to offer HBO Go as a standalone product, saying “There are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”

As HBO moves into the streaming game, comparisons with top-dog Netflix will inevitably be made, despite the inherent differences in their services. Where Netflix serves up a seemingly-infinite smorgasbord of content in the hopes that anyone from age 3 to 103 will find something they like, HBO targets the ‘savvy adult’ demographic and its original programming enjoys a Black Label-esque level of cultural prestige thanks to a decade-and-a-half of producing a murderer’s row of hits like ‘The Sopranos,’ ‘Entourage,’ ‘Six Feet Under,’ ‘Deadwood’ and ‘Curb Your Enthusiasm.’ Even if it only offers its original shows on the new HBO Go, the sign-up numbers will go through the roof. Following Netflix’s lead and keeping those numbers growing however, may prove more elusive. While HBO’s back catalog ensures a healthy subscription rate, what will happen once everyone’s binged through the last episode of ‘John From Cincinnati’?

At the end of the day, the numbers will probably prevent HBO Go 2.0 from matching Netflix’s 50 million subscribers. Netflix boasts thousands of movies, while HBO Go features barely 100. HBO could make more movies available, but at the end of the day it will still be, at least for now, a premium cable channel dipping its toes into the streaming market. Still, the question must be asked: Could HBO Go one day become HBO Period.

The Battle of Video Hosting

by
Derek Lau

As hard to believe as it may be, there are plenty of video hosting sites out there besides YouTube. You may have heard of some, like Vimeo and Sprout, but assumed they were just YouTube clones with similar setups and mechanics. Well, the truth is that each video hosting site has unique features and finding the one that’s right for you can be a great boon to your business.

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Vimeo, the most popular YouTube alternative, has built a reputation as an outlet for serious creative work, sort of a boutique approach to YouTube’s strip mall approach. Unlike YouTube, it charges for a premium account. For $199 a year however, a Vimeo Pro account allows you to access analytics programs, disregard time limits and upload videos in HD. Most impressively, Pro accounts allow you to collect ‘tips’ of up to $500 from your viewers via PayPal.

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For a business, analyzing video views and encouraging post-video action are key and several hosting sites have made a point of maximizing options in these areas. Sprout Video allows you to pinpoint a viewer’s general location and examine how much of the video they watched, as well as add email links and call-to-action buttons. Wistia also allows you to track viewer activities, but takes the system a step further and lets you quantify your entire library’s performance over time. Wistia also allows your videos to be viewed on Twitter, a definite plus in our mobile-centric world.

As with all business matters, its best to examine all of your options for video hosting and learning their pros and cons. Contact aideM Media today and let us help you spearhead the video campaign that’s right your company.

Changing Leaves, Changing Colors: The Importance of Using Color Correction

Jordan Edit

by

Derek Lau

Just as Autumn leaves turn the countryside from a single shade into a rich tapestry of hues, color correction can take an amateurish video and make it into an eye-catching work of professionalism. Once a luxury for major studios, color correction is now a standard procedure in the video industry, thanks to widely-available programs like DaVinci. Virtually every motion picture and TV show now uses color correction and it’s important to budget for it if you want your video to stand out and look like you put time and effort into it.

Why is color correction so important? Well simply put, it makes everything look more like a movie. What may look like a stunning shade of red in real life may only look okay onscreen, so color correction software allows you to deepen the red until it’s to your liking. Color correction also allows you to adjust entire spectrums of color, meaning you can make shadows darker to create a tenser mood or adjust different two separate colors to make them more harmonious. For the especially adventurous, color correction also opens up infinite possibilities for experimentation. If you want a pink sky, a chocolate ocean or a green-and-purple cow, all you need are fingers and the proper keystrokes.

Color correction is an easy and relatively quick way to give your video that extra bit of production value and catch the eye of a potential customer. Drop us a line and let us start brightening up your videos today.

Will ‘Avatar 2’ explore the uncharted world of 120 fps?

Dire Horse

by

Peter Swarr

It’s been nearly five years since James Cameron’s FX-opera ‘Avatar’ hit theaters, but expectations for the sequel (or rather ‘sequel trilogy,’ as Cameron confirmed that three sequels would be produced simultaneously last December) continue to run high both in the film industry and among the general public. While details remain scarce and vague, a recent rumor regarding the use of higher frame rates offered tantalizing hints of the game-changing moves that Cameron may be planning, should he confirm the use of this largely-untested technology. While speaking with the Hollywood Reporter, special effects pioneer Douglas Trumbull confirmed that he’d spoken with Jon Landau, Cameron’s producer, though admitted he hadn’t talked to Cameron himself about the matter. Trumbull – whose credits include ‘2001: A Space Odyssey,’ ‘Close Encounters of the Third Kind’ and ‘Blade Runner’ – said that “the use of HFRs (high frame rates) for ‘Avatar’ would be very appropriate and very successful” and claimed that studios were becoming more open to using his patented technology thanks to this year’s lackluster summer box office season.

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Trumbull’s HFR technology, dubbed MAGI, allows for 3-D screenings in 4K at 120 fps. That’s 3 times as much resolution as HD TV and 5 times faster than traditional screenings.

What exactly is HFR technology and how could it revolutionize cinema? Well basically it’s a novel process where footage is shot with a significantly higher image-to-second ratio, which would allow for a crisper picture and more realistic digital effects. At the end of the silent film era, the film industry adopted 24 frames-per-second as the standard projection speed in order to maximize efficiency and quality in the emerging sound film market. With the growing push to make digital projection systems the industry norm however, many forward-thinking cinema technicians have begun to wonder if the age-old 24 fps standard should be relegated to history’s dustbin alongside the silent film technology that it helped replace. In some capacity, the HFR era has already begun, thanks to the special screenings of ‘The Hobbit’ in 48 fps back in 2012.

So when can we expect to see HFR screenings become the norm? Well as always, it comes down to money. Trumbull’s first attempted to win the industry over to his new technology way back in the early 1980s and found his efforts thwarted by profit-conscious theater owners who balked at the idea of install expensive new equipment for a single film release. Today, their concerns remain largely unchanged despite the HFR release of ‘The Hobbit.’ Will HFR tech really bring in more customers? And will Hollywood be making HFR films on a regular basis 5, 10 or even 3 years from now? What about the complaints we heard about those 48 fps screenings of ‘The Hobbit’? We heard reports that the picture quality looked off and made some people uneasy?

For his part, Trumbull takes these criticisms in stride and claims that his technology won’t fall victim to the same picture issues as ‘The Hobbit.’ “’The Hobbit’ fell victim to the ‘uncanny valley’,” Trumbull stated, referring to the idea that comfort levels decrease sharply as virtual characters and effects approach, but ultimately fall short of, completely realistic levels of detail. “But when you dramatically increase the frame rate to 120 fps you jump over the valley to a whole new territory.” Whether or not this turns out to be the case remains to be seen, but Trumbull could hardly hope for a better champion than James Cameron, who’s made groundbreaking FX one of his trademarks. Theater owners will also no doubt acquiesce to the fiscal demands of HFR tech should he choose to use it, thanks to the lucrative 3-D market that ‘Avatar’ helped
jump start.

Much like Sarah Connor, Cameron appears to hold the future in hands right now. One can only hope he acts wisely.