Our Blog

Working Under Pressure

Typically in our line of work, the time frame after a client hiring us to complete a TV commercial runs 30-45 days from conceptualizing, pre-production, post-production, and final approval. Not so with our recent Rutter’s Chicken Pot Pie commercial. Rutter’s has been a great “long term” client of ours, and we have a solid working […]

Vote For Your Favorite !!! 2016 aideM Media Video Awards !!!

We are pleased to announce the nominees for our 2016 aideM Media Video Awards !!!! (SCROLL DOWN TO VOTE) We have 3 categories : Best Commercial, Best Website Video, and Best Non-Profit Video. Please “like” and “share” the videos on Facebook to support your favorite !!! The winners will be announced at our Video Award […]

YouTube Video Ads Contest

2015 aideM Media Video Awards !!!!

Yes- you heard right !!! We are having an award ceremony to celebrate and reward our partners that gave us the opportunity to make awesome videos last year ! For the past 5 years we have had our “Blue Tiger Ball” at our old studio – and this year we wanted to switch it up […]

Pete’s Picks: Top 5 War Films

by Peter Ferguson Swarr 1. The Thin Red Line It’s been said that any war film inevitably ends up making warfare look exciting, but Terrence Malick’s poetic, elliptical examination of the Guadalcanal campaign makes it look more like a spiritual crisis than a thrill ride. Released the same year as ‘Saving Private Ryan,’ Malick’s Altman-esque […]

HBO Go to go solo

by Peter Ferguson Swarr Recently, HBO made millions of cash-strapped ‘Game of Thrones’ fans’ dreams come true and announced that, yes, next year you’ll finally be able to subscribe to its streaming service, HBO Go, without shelling out for a cable package that includes Outdoor Channel, IndiePlex and Showtime Extreme. Of course, many of those […]

The Battle of Video Hosting

by Derek Lau As hard to believe as it may be, there are plenty of video hosting sites out there besides YouTube. You may have heard of some, like Vimeo and Sprout, but assumed they were just YouTube clones with similar setups and mechanics. Well, the truth is that each video hosting site has unique […]

Changing Leaves, Changing Colors: The Importance of Using Color Correction

by Derek Lau Just as Autumn leaves turn the countryside from a single shade into a rich tapestry of hues, color correction can take an amateurish video and make it into an eye-catching work of professionalism. Once a luxury for major studios, color correction is now a standard procedure in the video industry, thanks to […]

Will ‘Avatar 2’ explore the uncharted world of 120 fps?

by Peter Swarr It’s been nearly five years since James Cameron’s FX-opera ‘Avatar’ hit theaters, but expectations for the sequel (or rather ‘sequel trilogy,’ as Cameron confirmed that three sequels would be produced simultaneously last December) continue to run high both in the film industry and among the general public. While details remain scarce and […]

Pete’s Picks – Top 5 Football Movies

1. Remember the Titans Though it’s a bit more ‘story’ than ‘true,’ this tale of integration in a small town calls all the right plays when it comes to inspiring drama. While we’ve seen all of ‘Titans’ elements before (tough-love teacher whips teens into shape, a small town learns to let go of prejudice), Denzel […]