Tag Archives: Video Production

GENEROSITY IN LANCASTER

There are a lot of good deeds happening in this town!!! Here are a few to inspire you or someone you know.

Thanks for tuning into the the first aideM Media Minute of the year!!! We have been working hard to make some internal videos to share with you along with videos for our awesome clients!

Lancaster PA is lucky enough to have one of the highest amount of non-profit organizations per capita, donate the most per capita income and it shows. We have been inspired by events like the Extraordinary Give, where year after year we have broken records and raised millions for our community. A lot of our clients give back with their time and money, we have taken notes and given our best to chip in and help out as well. We aren’t a huge company that can just write a check, so the way we give back is through videos that help non-profits attract volunteers and collect donations. Hopefully this video will warm your heart and inspire you or someone you share it with to give back as well!

Here is one more in depth testimonial from Joell Ketcham, who organizes the local “Night To Shine” in partnership with the Tim Tebow Foundation. We really appreciate her coming into the studio to share her message of hope and inspiration for those with special needs in our community.
If you want to see an individual example of a video we created for one of the awesome non-profits we partnered with, here is a great example! We had a lot of fun working with Joell, Lancaster Night To Shine and the Tim Tebow foundation on this project!!!

Thanks again for checking out our Video Newsletter! If you know someone who needs more information on video – feel free to share, we will be glad to see if we can help them out!!! We will see you soon with our next company value – Passion just in time for Vday 🙂 Thanks! The aideM Media Crew

Facebook Video Upload Tips

FACEBOOK VIDEO UPLOAD TIPS

If you would have come to me in the past – and asked me about putting video on your Facebook page – I would have recommended that you uploaded your video to YouTube, and embedded that video into one of your Facebook posts – and that would have been it. Nowadays things have changed a bit with uploading video to Facebook. There are new algorithms, patterns and practices to make sure your video gets the most views, likes, comments and shares on Facebook ! Here are some simple tips to get started :

1. Upload videos to Facebook. -Facebook videos get better traction than YouTube links.

2. Don’t copy and paste from YouTube. -Use Facebook directly.

3. Catch user’s attention. – The videos automatically play when a user scrolls past. -Big opening .

4. Draw them in with text after an exciting first few seconds to get their attention and interest. -Without audio, text will be needed to draw people in.  

If you would like more video tips – or to stay tuned for our results of video marketing on Facebook and YouTube – check out our YouTube channel at http://www.youtube.com/aidemmediasolutions ! Thanks ! Derek Lau

Videos & Billboards: A Powerful Combo !

Videos and Billboards: A Powerful Combo

By

Peter Swarr

At first glance, you may not think that videos and billboards complement each other particularly well. A video can be watched anytime and anywhere, while a billboard can only be seen while driving along a specific stretch of highway. Videos also consist of thousands of individual images that build on and play off of each other, whereas a billboard presents a single, constant image to the viewer which will remain the same no matter if it is seen one or one hundred times. Yet incorporating both billboards and video into your marketing campaign can provide greater returns than simply using one or the other.

Advertising-conscious business owners have long known the benefits of a good billboard. Not only does a billboard efficiently pitch your business to potential customers, but those who frequently pass it – i.e. the local audience that needs to see your message the most – will receive the pitch over and over until it’s firmly ingrained in their mind. Repeatedly seeing a billboard will also allow them to make mental notes of your key information (address, phone number, etc), which they may not have been able to recall upon first glance. A good billboard also should feature a one-sentence pitch, short and to the point, without any extraneous information to cloud your audience’s recall.
Fine, you may say, I already know what a billboard can do for me. Why should I use video alongside it? Well, unlike billboards, video allows you to really tell your business’ story and communicate your message gradually, rather than in a single image meant to be seen for a matter of seconds. With video, you can go beyond that one-sentence pitch and include all the information that you want. Video also, being composed of movement, naturally holds the viewer’s attention and stimulates their senses in a way that traditional advertising avenues such as billboards never can.
By creating complementary advertising campaigns for billboards and videos, you will strengthen your message’s impact twofold. When potential customers who’ve seen your billboard watch your video, they will be reminded of the billboard’s key information, strengthening their recall of it and moving it up on their internal prominence scale. Likewise, when they see your billboard again, it will remind them of your video’s in-depth message and make them want to re-watch it to get a better sense of your company’s message.

Together, billboards and videos can work wonders for your business. Let us help you enhance your traditional billboard ad with a hip, modern video and get you on your way to boosting your image, drawing in new customers and improving your local presence for years to come.