Happy fall. It’s Derek Lau with the October 2020 aideM Media Minute. As you can see, there are some things changing out here. The leaves are changing, I got my fall sweater on and my pumpkin latte, but that’s not all that’s changing. The way people are doing business is changing and the way we’re doing videos is definitely changing.
We’ve done two new types of videos recently that we haven’t really done a lot of in the past. One of those is an FPV drone-style video that we partnered with Nick Lang Media on, for the Power Packs nonprofit organization. The difference between FPV style video and a regular drone video is the pilot actually wears goggles and they fly a smaller drone at a faster speed inside a building, instead of your typical drone shots are outside of a building. The other style video that we did recently that was new for us was a 360 tour video of the High Steel factory out in Greenfield. These types of videos can be watched with a VR headset or they can be watched on your cell phone when you twist the screen around. Check them out. They’re pretty cool and they’re fun and different.
The other new thing that we’ve had an opportunity to do a lot of this year was virtual galas. We work with a lot of nonprofit organizations on their galas in the past and their videos that play up on the screen. This year, with limitations on crowd sizes and things like that, we’ve helped a lot of companies tell their stories with video and help raise money for their nonprofit organizations through virtual galas. There’s a couple of examples of ones that we’ve done for The Denver House and REAL Life Community Services, as well as Tabor, and we have a couple more in the pipeline that we’re working on in the future.
Speaking of nonprofit organizations, Lancaster has the Extraordinary Give coming up in November. We’ve already started working on a couple of videos for nonprofit organizations. If you know a nonprofit organization that is looking to gain volunteers or gain support during the Extra Give, we’d be glad to help them out. Again, that’s some of the new things we’ve been doing at aideM Media. There’s been a lot of changes going on. I hope your business is changing and your business is surviving and doing well. I look forward to seeing you in November. Take care.
They say “If you love your job, you’ll never work a day in your life”, and we can say that has some truth to it! At aideM Media, we love making videos!!! We still work hard though, and will always do our best to make you an awesome video! Please take a few minutes to learn about our passions and how we came to be video content creators!!!
This video is part two of five in a series of videos on our company values. Generosity, Passion, Elevation, Tenacity and Shine or G.P.E.T.S. is what drives us.
You can check out our video we produced last month on our first company value “Generosity” here:
As always, thanks again for tuning in!!! If you want to stay in the loop with what we have going on, you can find us on social media at the links below!
2020 GENEROSITY UPDATE! Let’s HELP SMALL BIZ IN LANCASTER!
UPDATE: Last year we worked on some internal videos for our company values (G.P.E.T.S.) Generosity, Passion, Elevation, Tenacity and Shine. (THE GENEROSITY VIDEO IS BELOW)
With all that is going on currently, we wanted to bring some good news and cheer by helping some local businesses. We are having a contest Friday on Facebook and this blog page…. Derek Lau from aideM Media Solutions will be going live on his Facebook page : https://www.facebook.com/derauslau
To participate in the contest: 1) Check this blog post every few minutes www.aidemsolutions.com/generosity 2) We will post a Lancaster Restaurant below here 👇 3) Go back to the live video feed and comment ( https://www.facebook.com/derauslau ) the new business we post on here. The first person to comment the new business (changing every 10 minutes) will win a gift card to that restaurant. It’s that simple!
PLEASE SHARE THIS POST TO HELP OUR LANCASTER BUSINESSES! STAY STRONG, HUMBLE AND KIND EVERYONE – WE CAN GET THROUGH THIS TOGETHER! 💙
THE CURRENT LANCASTER RESTAURANT IS:
PORCH AND PANTRY
ORIGINAL GENEROSITY POST FROM 2019
There are a lot of good deeds happening in this town!!! Here are a few to inspire you or someone you know.
Lancaster PA is lucky enough to have one of the highest amount of non-profit organizations per capita, donate the most per capita income and it shows. We have been inspired by events like the Extraordinary Give, where year after year we have broken records and raised millions for our community. A lot of our clients give back with their time and money, we have taken notes and given our best to chip in and help out as well. We aren’t a huge company that can just write a check, so the way we give back is through videos that help non-profits attract volunteers and collect donations. Hopefully this video will warm your heart and inspire you or someone you share it with to give back as well!
Thanks again for checking out our Video Newsletter! If you know someone who needs more information on video – feel free to share, we will be glad to see if we can help them out!!! We will see you soon with our next company value – Passion just in time for Vday 🙂 Thanks! The aideM Media Crew
If you would have come to me in the past – and asked me about putting video on your Facebook page – I would have recommended that you uploaded your video to YouTube, and embedded that video into one of your Facebook posts – and that would have been it. Nowadays things have changed a bit with uploading video to Facebook. There are new algorithms, patterns and practices to make sure your video gets the most views, likes, comments and shares on Facebook ! Here are some simple tips to get started :
1. Upload videos to Facebook.-Facebook videos get better traction than YouTube links.
2. Don’t copy and paste from YouTube.-Use Facebook directly.
3. Catch user’s attention.– The videos automatically play when a user scrolls past.-Big opening .
4. Draw them in with text after an exciting first few seconds to get their attention and interest.-Without audio, text will be needed to draw people in.
If you would like more video tips – or to stay tuned for our results of video marketing on Facebook and YouTube – check out our YouTube channel at http://www.youtube.com/aidemmediasolutions ! Thanks ! Derek Lau
At first glance, you may not think that videos and billboards complement each other particularly well. A video can be watched anytime and anywhere, while a billboard can only be seen while driving along a specific stretch of highway. Videos also consist of thousands of individual images that build on and play off of each other, whereas a billboard presents a single, constant image to the viewer which will remain the same no matter if it is seen one or one hundred times. Yet incorporating both billboards and video into your marketing campaign can provide greater returns than simply using one or the other.
Advertising-conscious business owners have long known the benefits of a good billboard. Not only does a billboard efficiently pitch your business to potential customers, but those who frequently pass it – i.e. the local audience that needs to see your message the most – will receive the pitch over and over until it’s firmly ingrained in their mind. Repeatedly seeing a billboard will also allow them to make mental notes of your key information (address, phone number, etc), which they may not have been able to recall upon first glance. A good billboard also should feature a one-sentence pitch, short and to the point, without any extraneous information to cloud your audience’s recall.
Fine, you may say, I already know what a billboard can do for me. Why should I use video alongside it? Well, unlike billboards, video allows you to really tell your business’ story and communicate your message gradually, rather than in a single image meant to be seen for a matter of seconds. With video, you can go beyond that one-sentence pitch and include all the information that you want. Video also, being composed of movement, naturally holds the viewer’s attention and stimulates their senses in a way that traditional advertising avenues such as billboards never can.
By creating complementary advertising campaigns for billboards and videos, you will strengthen your message’s impact twofold. When potential customers who’ve seen your billboard watch your video, they will be reminded of the billboard’s key information, strengthening their recall of it and moving it up on their internal prominence scale. Likewise, when they see your billboard again, it will remind them of your video’s in-depth message and make them want to re-watch it to get a better sense of your company’s message.
Together, billboards and videos can work wonders for your business. Let us help you enhance your traditional billboard ad with a hip, modern video and get you on your way to boosting your image, drawing in new customers and improving your local presence for years to come.