It has been said that a picture is worth a thousand words. However, video has the potential to reach thousands of people, people who can enhance your business with their skills and talents. A video can highlight your company in a far more compelling way than a simple photo, or even a series of photos, can. Here are the top three reasons your company should be using video to recruit new talent.
Video Showcases Your Company Culture
Using video to recruit prospective employees is more important than you know. According to a recent article by Forbes Magazine, company culture is becoming more important than ever to prospective employees. This is especially true for Millennial entering the workforce.
Therefore, you can be sure that any prospective employee is going to research your company’s values. By utilizing video, you can present your company culture and its values with employee testimonials. Your video can highlight your company’s philosophy, brand, identity, and image.
Research has shown that companies who present a strong company culture not only attract the best talent, but also retain those employees far longer than companies who do not clearly define their culture.
Video Highlights Career Opportunities
From online job postings to job fair events, video is an excellent way to highlight your company’s career opportunities. A recruiting video used in this manner will help potential employee candidates to:
• explore one or more job opportunities quickly
• clearly understand job titles and related duties
• discern whether he or she is a good fit for your company brand based upon job expectations
• “experience” a day in the life of an employee at your company
All of the above will help connect your company to job seekers quickly, and develop candidates who are an ideal fit with your company and its culture.
Video Makes Your Company Stand Out
The job market is crowded, and just as potential employees must find a way to differentiate themselves from hundreds of other candidates, so too must your company find a way to stand out to job seekers.
By listing your job opportunities in video format, your company’s job listings immediately stand apart from the hundreds of text only listings. Additionally, your video can convey more information regarding your job opportunity in a shorter amount of time. This allows job seekers to determine quickly whether they are a good fit for the position.