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Holiday E-Commerce: How to Make the Most of Your Site

Remember this story? Internet retail has allowed people to avoid holiday crowds that were once dreaded by all. It has also allowed us lazy people to shop from home, or wait until the very last minute to purchase our gifts, all in one shot. According to Google’s Post Holiday Survey, online retail spending grew […]

Product Videos – Increasing Confidence in Shoppers, and your Conversion Rate

In addition to adding to your website’s stickiness, online video can increase your conversion rate. A great example of this is through product videos. According to a study by Invodo, a business video company in Texas, 52 percent of online shoppers "said that they are more confident when they watch a product video in […]

Increasing Your Website’s Stickiness

Businesses want potential customers to stay on their websites like flies on flypaper. Like bees on honey. Like gum on the bottom of your shoe. Well, maybe not like that, but you get the idea. What, exactly makes a website sticky? Read this post to find out some key strategies. The average time on site […]

Little Baby’s Ice Cream Web Commercial – So Bad It’s Good

This has got to be the creepiest video we have seen in a while. As you read in our last blog, an online video has about 10 seconds to convince its viewers that it is worth watching. 10 seconds of the above Little Baby’s Ice Cream‘s video produces way more emotion than most others we […]

Website Videos – Straight from the Pros

In this blog we talk about the importance of video on your website. Whether you are a business owner, a one-man show, or a person or group promoting a cause, whatever your website may be, video can play a major role in getting your message across. We asked some of the biggest players in website […]

The World is Your Classroom

Is formal education slowly being replaced by Internet video? In this blog, we will teach you "how to" become a student in the greatest classroom of all – the world wide web. The average American spends 11.8 hours each day consuming information, according to researchers at UC San Diego. In the last 7 years, the […]

Kickstarter.com: The Necessity of Project Campaign Videos

Recently, we have been called upon to create videos for a cause, helping to raise money for creative projects through Kickstarter.com. We love to create video and to support the arts so this is a very exciting time for us, and we are psyched to share the news! For those of you living under a […]

Why Humans Love Video

You’ve heard people say "I don’t like to read" or "I don’t listen to the radio" but why does no one ever say "I hate watching video?" Well, believe it or not, we are actually designed to respond to video better than any other form of media. It’s in our DNA. I’ve learned a lot […]

Viewing Internet Videos, a Hit

Online web viewing is at an all time high. Why are more people watching video on the Internet? I find myself watching less television of late. In fact, for the first time in my life, I’m okay without cable. My change of heart isn’t because I’m graduating college in a week and am maturing. Definitely […]

Google is 1, Who is 2?

The second most popular search engine in the world may surprise you, even though you use it daily. The second most popular search engine on the web might surprise you. It is not Yahoo! or Bing and it is definitely not Google, which is the most popular search engine on the web. The red ribbon […]