A Look Back at Our Best Rutter’s Super Bowl Commercials

This year with the Philadelphia Eagles representing Pennsylvania at the Super Bowl, we were prouder than ever to be a part of local Super Bowl ad for Rutter’s. Not only do we support the great food, fuel and drink (best chocolate milk EVER) that Rutter’s has to offer, they are one of our most enjoyable clients to work with every year for the Super Bowl, and we are so happy they bring us back each year. Rutter’s has an amazing staff of fun, hardworking people who are always opened to our creative and edgy ideas from beginning to end.

Rutter’s Farm stores officially changed and simplified their name to “Rutter’s” upon the launch of their 50 year celebration campaign. We were proud to serve as their video crew to help them tell their story, by reusing some “best of” footage from previous commercials. We shot a few new clips featuring some new menu items like their asian WOK, beer and wine. We also had the pleasure of working with Morgan Rutter, who is currently pursuing and acting degree in California and came back to good ol’ York PA to help act in the family business’ commercial. She appears in the last two shots of the ad!

This year whether you were supporting Pennsylvania by cheering for the Eagles, or just watching the game for the creative ads, we hope you caught ours during the third quarter, but if not, here it is!

This was actually the fourth year we had the pleasure of making a Super Bowl commercial for Rutter’s. Here is a look back to the past few years of productions we helped create with their team…. Which one do you like best? We will start off with the first one we ever made for them a few years ago…..

We were under the gun on this one with less than a week to come up with a concept, write a script, plan logistics, hire talent, shoot and edit the video. We pulled it off, and it started a great chain reaction of creating more super bowl spots in the future for Rutter’s.

Below is a behind the scenes shot of the second attempt at making an awesome big game ad – check it out – it was a lot of fun !


Behind the scenes on a video shoot with Rutter's Farm Stores !!!

Posted by aideM Media Solutions Inc on Thursday, January 28, 2016

This was a funny spot that included football themes for the SB and also showcased some of their newest food items, sprinkled with comedy and adrenaline.

Last year we wanted to talk a bit about the history of the brand……This one was a great story on how the c-store has evolved through the generations.

If your business needs help with video advertisements, whether it be super bowl or any other time of the year, consider aideM Media Solutions!